Company Social Page Manager

Social media makes huge impact on our company branding and for this reason we have to set out a set of rules and expectations for anybody managing or playing part of our social media on behalf of Exceptional. 
 
Purpose of Social Media:  Social media is there to serve as a "social proof" for other customers and to create a more trusting relationship between potential customers and our team. Customers look at social media just as much as they look at company reviews.  We have to imagine ourselves as a customer looking for somebody to come over to the home and handle all of their life's belongings.  What our company says on social media and the images we share gives us the opportunity to any potential customer to get to know our team and our experience without having to look further.

Strategy: 
OUR CUSTOMER IS THE HERO. Nobody is looking to hire a hero. They are looking for somebody to help them be a hero. We are that help. We are there to be the supporting act in our customers story.  Simply there to help. If a move was successful, we helped them have a successful move. We always mention things as how we helped a customer save the day. 

Who We Follow: 

  • Local businesses (Realtor Offices, Suppliers, Retail Stores)
  • Small businesses People (Local Dentist, Store Owners, Realtors, Ice Cream Truck Owners..etc)
  • People of positive influence within our social media platforms. 

What We Do Not Do On Social Media: 

  • Follow Political Pages (unless its current local city and state government officials)
  • Follow Nudity, Sexual, or Pornography Pages
  • Follow Hate Groups, Extremist Groups, or Propaganda Pages
  • Follow Drug/Alcohol Brands (Examples: Vodka, Dispensaries, Medication Brands)

For Our In-Home Employees: 

The following are Zero Tolerance Behaviors, These actions may result in Immediate Dismissal as they are a violation to privacy and the standards of Exceptional. 

  • Adding, Following, Requesting, or Messaging any customer or customer representative on any social media sites (Unless customer requests you first)
  • Asking for personal phone numbers
  • Make contact that is not business related by either text or through social media
  • Save customers information, including addresses, contact, or personal information.